广州浙嘉股票配资

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葡萄酒营销瞄准新生代

2020-7-15 编辑:采编部 来源:互联网 阅读次数:
  导读:   “给力去爱,用力去high”、“买酒就送巧克力”、“浪漫求婚季、超低限时抢”……商家铺天盖地的情人节促销信息提醒我们,红酒销售商瞄准的约会对象多半是“80后”、“90后”,当然也捎带着购买力超强的“70后......

  “JILIQUAI,YONGLIQUhigh”、“MAIJIUJIUSONGQIAOKELI”、“LANGMANQIUHUNJI、CHAODIXIANSHIQIANG”……SHANGJIAPUTIANGAIDIDEQINGRENJIECUXIAOXINXITIXINGWOMEN,HONGJIUXIAOSHOUSHANGMIAOZHUNDEYUEHUIDUIXIANGDUOBANSHI“80HOU”、“90HOU”,DANGRANYESHAODAIZHEGOUMAILICHAOQIANGDE“70HOU”。ZHONGGUOJIANGJINRUJIULEIXIAOFEIHUANGJINQIWEILAI5-10NIAN,XIAOFEIZHULI“70HOU”、“80HOU”JIXINRUI“90HOU”,DOUCHENGWEIHONGJIUXIAOSHOUSHANGXIANGJILIholdZHUDEDUIXIANG。

  红酒商

  “抢注”消费新生代

广州浙嘉股票配资  “NIANNIANKANDIANYINGSONGQIAOKELIDE‘LIANGDIANYIXIAN’,JINNIANWOMENZHUNBEIZAIJIAANJINGDIKAIPINGHONGJIU。”MIANDUIJIUSHANGGELEIDEQINGRENJIECUXIAO,26SUIDEXIAOFEIZHEXIAOLIUHENDONGXIN。BUDANJIAGEPOJUYOUHUOLI,GUANGGAOCIYEXUETOUSHIZU:“SHIJIEMORIQIANQINGRENJIEAIDEJIYI”、“QINGRENJIEZHIYE,DIYIBEI,CHUSHIJIAREN;DIERBEI,HUIWEIWUQIONG”……YIFANGMIANSHINIANQINGXIAOFEIZHEQUBAIJIUHUADEQUSHI,LINGYIFANGMIANTAMENRIJIANZENGZHANGDEJIULEIXIAOFEISHILI,HONGJIUXIAOSHOUSHANGDUI“70HOU”、“80HOU”XIAOFEIZHEDE“QIANGZHU”XIANRANYOULAIYIJIU。

  “ZHUAZHULE‘70HOU’、‘80HOU’XIAOFEIQUN,JIUJUEDINGLEWEILAIPINPAIDEQIANTU。”ZHENGRUFENZHONGCHUANMEIDONGSHIJUZHUXIJIANGNANCHUN(WEIBO)SUODUANYAN,MUQIAN,25-45SUIRENQUNSHIJIULEIXIAOFEIZHULIJUN,YEJIUSHIXIANZAIDE“70HOU”HE“80HOU”。WEILAI5-10NIAN,“70HOU”RENGJIANGSHISHOURUZUIGAODEJIECENG,“80HOU”JI“90HOU”SHIZHONGZIXIAOFEIZHE。

  JUTONGJI,MUQIAN,ZHONGGUOJIN“80HOU”JIUYOUYUE2.8YIREN。GAINIANQINGQUNTISUIZHEXIAOFEIXIGUAN、SHENGHUOFANGSHIHEXUEXICHENGZHANGJINGLIDENGYINSUYINGXIANG,QIZHONGYUELAIYUEDUODERENZHONGAIPUTAOJIU。ZHEIGEQUNTIJIBENSHANGDOUCHUSHENGZAIGAIGEKAIFANGZHIHOU,CHENGZHANGYUSHEHUIJIAZHIGUANHEXINGWEIFANGSHIDEZHONGDAZHUANXINGQI,SHOUZIYOUHEMINZHUGUANNIANDEYINGXIANGFEICHANGMINGXIAN,GUOZHEBITAMENDEFUBEIXIANGDUIFUZUDEWUZHIJINGSHENSHENGHUO,ZHEIDANGZHONGCHUXIANLEWEISHUBUSHAODE“FUERDAI”,QIXIAOFEIZIYOUDUGAO,TAMENDEXIAOFEIXIGUANJIANGDAIBIAOZHEJIULEIWEILAIDEFAZHANFANGXIANG。NIANQINGXIAOFEIQUNTIDEJIARUXIANRANJIHUOLEPUTAOJIUSHICHANG,XIANGGUANDIAOCHASHUJUXIANSHI,2010NIANGUONEIPUTAOJIUDEXIAOFEIYUSHANGNIANTONGBIZENGZHANGLE29.4%,YUANCHAOPIJIU、BAIJIUXIAOLIANG。

广州浙嘉股票配资  MENGYUEYINGXIAOZIXUNGONGSIGAOJIZIXUNSHIZHANGXUEHUIJINGDIAOYANFAXIAN,ZAIJIAOYOUPAIDUI、SHANGWUJUHUI、KEHULIANYINAIZHIPENGYOUJUHUIDENGDUOZHONGCHANGHE,NIANQINGXIAOFEIQUNTIXUANZEPUTAOJIUDEJILVDOUHUIDAYUBAIJIUHUOPIJIU。CONGPINPAIXUANZEKAN,YOUYUZHEIBUFENHENDUODOUYOUCHUGUOLIUXUEHUOZHEHAIWAISHENGHUODEJINGLI,SHOUGUOWAIWENHUAHEXISUDEYINGXIANG,DUIJINKOUPUTAOJIUDEJIESHOUCHENGDUHEXIAICHENGDUYUANYUANDAYUGUOCHANPUTAOJIU,TAMENRENWEIJINKOUPUTAOJIUDANGCIGAO、ZHILIANGHAO、KOUGANHAO;DANGRANYEYOUBUFENQUNTIMEIYOUCHUGUOJINGLI,HUOZHESHOUJINGJITIAOJIANXIANZHI,XUANZEGUOCHANPUTAOJIU,DANSHIZHEIBUFENQUNTIYESHOUYOUHAIWAIJINGLIQUNTIDEYINGXIANG,YEZAIZHUJIANXIAIJINKOUPUTAOJIU,YINCI,JINKOUPUTAOJIUZAIGUONEISHICHANGYOUHENDADEFAZHANQIANLIHEKONGJIAN,XIAOFEIQUNTIYEHUIYUELAIYUEGUANG。

  去精英化活力营销

  MIANDUIJIJUCHENGZHANGXINGDENIANQINGXIAOFEIZHE,HUIBUHUIYAOHEZHIGUANZHONGYAO。CHUANTONGDEPUTAOJIUYINGXIAOFANGSHIBINGBUSHIHENIANQINGXIAOFEIZHE,PUTAOJIUBEIMIAOSHUDETAIGUOGAOYA, NIANQINGRENYIXIANGDAOPINJIUSHIZHUANYEDEYANGZIJIUZOUKAILE。HUANYIZHONGYINGXIAOFANGSHIKENENGHUIDAILAIXINDEJIHUI。QUKANKANGUONEIZHIMINGDEPUTAOJIUDIANZISHANGWUWANGZHANJIUHUIFAXIAN,YUELAIYUEDUODESHANGJIAKAISHITIGONGBAOZHUANGYOUQU、JIAGEBIANYIDEPUTAOJIU,YIYINGHENIANQINGRENDEKOUWEI。JINGMINGDESHANGJIAXIWANGPUTAOJIUNENGGOUGAIBIANJINGYINGHUADEXINGXIANG,CHENGWEIYOUXIYINLI、YOUHUOLI、YOUQUDECHANPIN。

  YANZHANXINGFUWUYESHIXIYINNIANQINGXIAOFEIZHEDESHOUDUAN,ZHANGXUEHUIJIESHAOSHUO,SHANGJIAJULONGNIANQINGQUNTIDEYOUXIAOFANGSHIBAOKUOYILIANYIHUI、LVYOU、PINJIANHUIDENGHUODONGWEIZAITI,ZAIFUYIHUIYUANZHIYINGXIAO,JIZHENDUIZHEIXIEQUNTIBANLIVIPHUIYUANKA,XIAOFEIBUDANKEYIXIANGSHOUYOUHUI,HAIKEXIANGSHOUQIYETIGONGDEQITAYIXILIEHUODONG,RUPUTAOJIUZHISHIPEIXUN、MIANFEICUNJIU、MIANFEITIGONGSIRENYANQINGCHANGDI、LUNTANHUODONGDENGDENG。

广州浙嘉股票配资  SHANGBAOJIZHE LIYING/WEN

  NITUWANG/GONGTU


BENWENGUANJIANCI:

WENZHANGCHUZI:HULIANWANG,WENZHONGNEIRONGHEGUANDIANBUDAIBIAOBENWANGZHANLICHANG,RUYOUQINQUAN,QINGNINGAOZHI,WOMENJIANGJISHICHULI。

 
 

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